Results-driven Influencer Marketing Specialist with 5+ years of progressive experience across D2C, e-commerce, gaming/esports, beauty, and tech verticals. Proven ability to build and scale end-to-end influencer programs — from talent identification and contract negotiation to content execution, performance analysis, and ROI optimisation. Adept at managing cross-functional teams, building creator ecosystems, and driving measurable brand growth across Instagram, YouTube, and other key social platforms.
Built and scaled end-to-end influencer programs at UrbanGabru, driving brand awareness, engagement, and sales across Instagram and YouTube through strategic creator partnerships.
Scaled influencer partnership programs across multiple brand accounts at One & One Marketing, amplifying brand exposure and deepening consumer connections across platforms.
Led influencer marketing strategy for Atleas Esports, partnering with gaming creators across YouTube and Twitch to build brand credibility within the esports community.
Built an organic YouTube channel from scratch using SEO best practices, keyword research, and data-driven content optimisation to grow subscriber base and viewership.
- Build and manage end-to-end strategic influencer partnerships to drive brand awareness, engagement, and sales across Instagram, YouTube, and emerging platforms.
- Identify, vet, onboard, and collaborate with top-tier creators across beauty, lifestyle, and personal care categories, ensuring strong brand-fit and authentic storytelling.
- Negotiate creator commercials and manage budgets for high-value collaborations, consistently maximising campaign ROI.
- Lead campaign strategy, content briefing, and delivery management to ensure timely, on-brand, high-quality content aligned with product launch calendars.
- Conduct rigorous post-campaign performance analysis using engagement, reach, and conversion data to optimise future initiatives.
- Scaled influencer partnership programs across multiple brand accounts, amplifying brand exposure across social platforms.
- Identified and collaborated with category-relevant influencers to strengthen brand messaging and deepen consumer connections.
- Performed in-depth campaign performance assessments and implemented data-driven optimisations to improve deliverable quality and engagement rates.
- Supported budget planning and coordination across campaigns, ensuring efficient allocation of resources across creator tiers (nano to mega).
- Managed influencer marketing strategies for brand clients, leveraging partnerships to amplify brand exposure and drive sales across social platforms.
- Sourced and collaborated with niche and mainstream influencers to enhance brand messaging across target demographics.
- Tracked performance metrics, ran A/B analysis on content formats, and optimised campaigns for stronger reach and engagement.
- Led influencer marketing strategy for an esports brand, working with gaming content creators across YouTube and Twitch to grow brand presence.
- Identified and partnered with gaming influencers aligned with the esports community, driving audience engagement and brand credibility.
- Evaluated campaign performance through platform analytics and iteratively refined outreach and content strategies for improved results.
- Managed online communities and brand social media presence across multiple platforms, driving consistent audience growth and engagement.
- Engaged community members via forums, social channels, and live events, fostering a positive and inclusive environment.
- Tracked community KPIs, analysed engagement trends, and prepared regular performance reports for leadership.
- Acted as first point of contact for community queries, comments, and feedback, ensuring timely and empathetic responses.
- Created and published original video content across YouTube and social platforms, growing an organic subscriber base.
- Applied SEO best practices including keyword research (Google Analytics, SEMrush) to improve video discoverability and search rankings.
- Analysed content performance metrics and continuously optimised upload strategies to improve reach and viewer retention.